2010: J4K 5th year Anniversary!!!

  
  Did you say five years? Yes friends, 2010 marks the fifth year anniversary of our legendary film Just For Kicks. Produced in 2004 and 2005 by CAID Productions, Just for Kicks was first released at the Tribeca Film Festival in April 2005. Followed a first on air screening on Canal Plus in Europe in December 05, and a first US broadcast in February 2006 on SpikeTV (that was when SpikeTV had an interest and cultural pretentions that went beyond Star Wars and pizza).

Following the 2005 screenings and broadcast were releases in Australia, New Zealand, several European countries, the entire South America and Brazil…all the way to a theatrical release in Japan by mid-2006. Five years later, we estimate that close to 100 million people worldwide have enjoyed our film and learned about the influence of hip-hop on sneaker culture.

2009: J4K on ARTE TV, in France & Germany

A pop culture documentary about sneakers and hip-hop on France/German distinguished top cultural channel? For real? Yes sir! Grand Master Caz & JDL, along with Fab5 Fredy and Bonz Malone, our official street cat, made it to the forefront of European culture and television! So is Arte going underground or is sneaker culture popping up to the point it is now mainstream?

J4K on Cell Phones

Just For Kicks has partnered with Cellfish Media to produce and distribute J4K Video Ringtones. The release of these babies is to be announced soon...

International Distribution News

Just For Kicks keeps going Global...from Japan to Australia, NewZealand and all over South America...

J4K Releases its E-Goodie Bag!

To celebrate the DVD release of Just For Kicks we have created the first Electronic Goodie Bag, fresh from our design lab, that is free for all "Just For Kicks" fans. Along with our sincere love for sneakers, it contains...

J4K DVD Available at Footlocker, Champs, FootAction

We're proud to let you know that the Just For Kicks DVD is now available in 1,500 Footlocker, Champs and FootAction stores nationwide. By buying your J4K DVD in one of these stores you will also get a $10 Coupon, to be deducted from any purchase of $50 or more at any of these stores. Details are available at the stores...kick it!

Adidas J4K Shelltoes

In support of our film, Adidas has just released a few dozens pairs of Just For Kicks Shelltoes! Get a peek of these dope models below. More details to come soon on how to get your hands on a pair of these babies... you can get a more detailed view of these joints by clicking on the image below...

Urban Marketing by Come Chantrel

Come Chantrel is a marketing executive whose innovations have really changed the industry. He was the first person to create a co-branded shoe for Nike - the Wu Tang Dunk in 1997 - and revolutionized street marketing with his implementation of street teams when he worked at Loud Records in the late 90s.

Come is a well-known sneaker head, and has just written and co-produced Just For Kicks, Following is an interview of how urban and street marketing have evolved and how it applies to the sneaker game today.